[PDF] Overpromise and Overdeliver By Rick Barrera – Centrumpowypadkowe.co.uk

Overpromise and Overdeliver The Wall Street Journal And BusinessWeek Bestseller Fully Revised And Updated The Old Clich Is That Smart Companies Underpromise And Overdeliver But In Today S Crowded Market, Underpromising Is A Ticket To Oblivion.Companies Like American Girl, Best Buy, And Apple Came Out Of Nowhere To Dominate Their Markets How Did They Scoop Their Bigger And Wealthier Competition It Wasn T Through A Fat Marketing Budget It Was Because They Made, And Kept, Dangerously Ambitious Promises In Fact, They Overpromised To Lure Customers In And Then Overdelivered To Keep Them.Rick Barrera Shows How To Make Sure That Every Point Of Contact Between Your Company And Its Customers Is Well Executed And Fulfills An Over The Top Brand Promise, To Drive Word Of Mouth And Rapid Growth.