The Second Coming of Steve Jobs PDF ´ Coming of

The Second Coming of Steve Jobs PDF ´ Coming of

The Second Coming of Steve Jobs ❮Read❯ ➮ The Second Coming of Steve Jobs Author Alan Deutschman – Silicon Valley SagaMost CEOs don't banish smoking and institute vegetarian only cuisine on their corporate campuses Nor do they fire and rehire the same people while making a habit of terrorizing thei Silicon Valley SagaMost CEOs Coming of Kindle × don't banish smoking and institute vegetarian only cuisine on their corporate campuses Nor do they fire and rehire the same people while making a habit of terrorizing their employees The Second ePUB Ò And they don't tend to spend millions of dollars and countless hours designing the perfect office and factory instead of creating a marketable successful productEven if they were to pull off such behavior as Second Coming of ePUB ☆ Steve Jobs did in his various professional endeavors from to would they still be worshiped and canonized as he has been Few others could fall from grace so publicly and have the wherewithal to return so triumphantly Job's homecoming to Apple Computers the company he founded after his humiliating ousting in heralded one of the most astonishing business turnarounds in corporate history Bringing Apple's stock price sales figures and market share to all time highs in a PC dominated world stunned the industry and reestablished Jobs's place in the corporate pantheon It's one of many experiences that have made Jobs such a fascinating subject of the many works that have focused on him His legendary charisma exceptional genius and the cultlike following he inspires make for an extraordinary character but not one without considerable flaws all of which are explored from an insider's perspective in Alan Deutschman's intriguing book The Second Coming of Steve JobsThere's little doubt that Jobs is a visionary and revolutionary but the substance of The Second Coming of Steve Jobs reduces him to human scale by recounting his often irrational and repugnant behavior through than interviews with Jobs's friends employees and professional contacts The Second Coming of Steve Jobs feels like a page magazine profile a style that fits the author a contributing editor to Vanity Fair magazine and a former Silicon Valley correspondent for Fortune The content of the book is two thirds gossip and dish and one third chronology and analysis The result is an entertaining page turner that reads like an episode of VH's Behind the Music complete with the classic rise fall and rise again plotline obscene displays and misspending of wealth betrayal and appearances by other notable players like Bill Gates of Microsoft Jim Clark of Netscape Larry Ellison of Oracle and Michael Eisner of Disney Steve Jobs's successes are far less interesting to read about than his failures the most outstanding of which is NeXT his mid 's post Apple computer company Jobs started NeXT in an attempt to outdo and exact revenge upon Apple but ended up alienating his core team of professional confidants burning through money at a phenomenal rate and ultimately seeing his company liuidated garage sale style After reading about the way in which Jobs ran the company it's actually little surprise that it was such a stunning failure According to the book Jobs spent time obsessing about finding the perfect furniture for his office building the most aesthetically pleasing hardware and spewing vitriol against Apple than focusing on how to develop a killer computer He fleeced enormous sums from investors only to empty his coffers on the company's logo and factory and end up in the red NeXT barely shipped computers and never met its sales projections Jobs ignored advice about reconsidering his strategy and rejected buyout offers Toss in the climate of fear that he created within the company and it's a perfect recipe for disaster But Jobs refused to deal with any of that Deutschman paints a portrait of a man so obsessed by the concept of perfection so embittered by the injustices he felt he suffered that he'd become blind to reality This is best evidenced by his egomaniacal dealings with the creative founders of Pixar the computer animation company behind the movie Toy Story Jobs tried to impose his way on the familial corporate culture of Pixar insisting that his money gave him the right to run the company in his image But eventually a broken Jobs realized that the company's virtues lay in the creative spirits of its founders and artists and he lost his battle for control Instead he waged war against Disney and won unprecedented lucrative contracts from them took Pixar public and reclaimed the wealth he lost with NeXT The Pixar episodes are among the most interesting material in The Second Coming of Steve Jobs providing revealing perspective on a less discussed aspect of Jobs's professional history They also reveal an incarnation of Jobs that encapsulates his best and worst ualities as a businessman negotiator and visionary As reviewed in the chapter of the book called Being Steve Jobs is a walking contradiction an insecure capricious childlike man whose fierce tenacity engenders his legendary resilience Although he's a great man who often feels that the rules don't apply to him he's also suffered greatly which together make him someone who will no doubt continue to capture media and literary attention for years to come Emily Burg.

10 thoughts on “The Second Coming of Steve Jobs

  1. Harrismatte Harrismatte says:

    I used Tandy TSR 80 and Commodore 64 computers in middle school Circa late middle school early high school my parents bought us an Apple IIe for Christmas That computer saw us through high school history and English papers along with a dot matrix printer I was aware that other Apple computers had come out during that time but I didn't pay much attention There were IBM computers in college and I bought my own IBM compatible PC after freshman year and ran Windows 31 Graduate school had macintosh computers and I wrote my dissertation on a fancy new G3 desktop I gave away my PC as Rachel had a macintosh Her mom and grandparents went through many iterations of macs Used an eMac or was it an iMac for my post doc Bought our first computer together in 2002 a Dell laptop to travel across the country with us Then a Dell desktop then another Dell laptop Both of my employers used IBM compatibles I've used XP Vista and 7 I see myself as a Windows person but I have a checkered past and I love technology So perhaps it is not surprising that I started following Apple when the first iphone came out And not just Apple but Steve Jobs Since the first iphone I've watched all the Apple WWDC events with Steve Sadly I watched the iphone 4S unveiling when Steve wasn't there and passed soon afterward I watched the Apple remembrance Steve his company and its products have inspired and wowed me so I wanted to know about Steve He wasn't perfect which this book definitely brings to light And perhaps he got credit for Pixar than deserved But he was a visionary and a showman full of hyperbole and he wanted to bring computers to the masses And for that I am very grateful

  2. Sheila Sheila says:

    This is was and still remains to be a major inspiration for meIf you are a computer tech head business owner or a creative personI highly recommend this read

  3. Lyn Richards Lyn Richards says:

    Steve Jobs was a driven man who was a futurist and brought Apple back from the brink of extinction and brought us an iGeneration of everything That is of course after being fired by Apple many decades earlier fighting his own inner demons and uite frankly if this book is to be believed an Jekyll and Hyde character of the charismatic persona to an absolute prick to those who worked for him and interviewed him As a parent I also did not warm to a person that would not acknowledge his first born for many years despite a DNA test result of 95% positiveA leader can be a perfectionist and still be inspired by their staff and also be respectful; Jobs appears to come across as sporadically respectful of others and rather arrogant enough to think that others should be inspired only by himI enjoyed the way this book was written yes it was written by one of those journalists ceremoniously with whom Jobs was completely rude to; and I acknowledge this book did cast a negative slant This book however left me seeking out other sources to see if it was simply biased without seeing all the positives that Jobs brought to the world This is the sign of a good book when it piues your interest about a topic By all accounts this is a balanced view of Steve Jobs based on the open source information available A great read

  4. Rodney Rodney says:

    Clearly this book did not add a great deal to the often rud Bi Polar personality of Steve Jobs It did however add a very important concept technology isn't so much about producing a product any longer it's about content and content consumption I do not know a great deal of the early history of Apple At some point Jobs had to have technical knowledge along the lines of Bill Gates writing software code As explained in this book he's a marketing person and in fact one of the worst products of that businessInteresting that you could see the progression and creation of the Ipod at the end of this book but at the time of it's writing it had not come out yet Good book Nice early history of Pixar as well

  5. Charles Charles says:

    What a great read It had a drama dirt personalities and style It was my first encounter with the legend I thoroughly enjoyed it Personally I find it so easy to worship this man He has lots of bad ualities Even those traits I find them attractive I guess that's what charisma means Steve jobs has almost every trait that a leader should have He's that uniue

  6. Alan Alan says:

    This book was written after the second coming of Steve Jobs but before the third coming ie before the iPod He had made Apple a success then been kicked out Made a real hash of NEXT and was funding but failing badly at Pixar And then completely due to his funding but not really due to any management from Jobs in fact he had been trying to sell Pixar for years was laying off lots of loyal staff without any payoffs suddenly Toy Story came out and Jobs pushed his way to the front and centre From there of course he was super rich he rejoined Apple and made a massive success of that and then as this book ends that second period at Apple was on a horrible downward cycle falling sales increasing losses As of course we all know now the Ipod Iphone and Ipad were all just around the corner What is universal through this is Jobs seems to be a pain in the ass bully with massive charisma but little human understanding A good book written in a different period because all the books in recent years about Jobs are written by people who seem blinded by his brilliance and skip over his many failings No doubt he was a marketing great but as you can see in this A lot of luck and good timing was involved and he was such a perfectionist that often he seemed unable to move forward

  7. Carl Carl says:

    The true story of how Steve Jobs pulled himself back up after being fired from Apple Computer to retake the reigns of one of the most uniue computer companies that ever existed He went on to return the company to greatness but this book only predicted that it would happen then it actually did

  8. Benedict Isles Benedict Isles says:

    Insider view of Steve Jobs' workings in the Silicon Valley You'll get to know not just Steve Jobs but all of the actors and actresses in the blockbuster movie of his life Plus it's an honest sketch of Good Steve and Bad Steve Amazing inspiring gripping engaging Best birthday gift ever Thanks babe

  9. Elliot Richards Elliot Richards says:

    Very well put together easy to read compelling in fact Despite the book's age I still found it an insightful read as to working out why people worship at the feet of the man Whilst I like uite a few Apple products I would never tolerate someone behaving like Steve Or so I say until his RDF comes into play

  10. Todd Benschneider Todd Benschneider says:

    Very interesting book really helped me get a colorful picture of what Silicon Valley was like in the growth years of the 90s Seems very realistic and definitely does not paint Jobs in a very flattering biography however it also doesn’t come across as a hatchet job funded by Jobs opponentsThere aren’t really any valuable management take away for the reader other than how Jobs obsession with winning negotiation created a double edge sword even when it meant losing a critical and profitable deal over some trivial concessionsThe story did lower the level of admiration I had for Jobs based on the book’s presentation that he had very little input on Pixar’s management strategy other than steering and hyping its eventual IPO

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