Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science



11 thoughts on “Strategic Marketing in Library and Information Science

  1. Liz De Coster Liz De Coster says:

    More a textbook than a handbook Heavy on theory and history of marketing light on examples


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Strategic Marketing in Library and Information Science [KINDLE] ❄ Strategic Marketing in Library and Information Science By Irene Owens – Centrumpowypadkowe.co.uk Combine marketing and strategic planning techniues to make your library successfulWith cutting edge research studies as well as theoretical chapters that have not been seen before in the marketing lit Combine marketing and strategic planning techniues in Library Kindle Ö to make your library successfulWith cutting edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS this book examines the current and uite limited state of marketing by LIS practitioners and institutions It provides you with examples of how marketing can be made widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings Strategic Marketing PDF/EPUB or and contexts The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a full fledged use of marketing relationship marketing and social marketing in particularIn order to be a effective tool Strategic Marketing in Library and Information Science is divided into two sections The Basis and Context for Marketing theoretical information and The Application of Marketing practical applications that you can put Marketing in Library Kindle × to use in your institution Chapters coverexisting literature on marketing in LIS what it has to offer and what it lacksstrategic planning that must take place before marketing money is spentthe branding process and how it can be helpful in LIS marketinga marketing method for bridging the gap between staffing needs and the current shortage of librariansa way to use relationship marketing techniues to respond to the challenge of marketing electronic resourcesmarketing applications relevant to theological Marketing in Library and Information PDF/EPUB ² librariesthe effective use of social marketing at the Austin History Center a fascinating case studya fresh marketing approach to bridging gaps between cultural history and educationthe importance of marketing for public libraries.