In Defense of Negativity: Attack Ads in Presidential

In Defense of Negativity: Attack Ads in Presidential

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) [Reading] ➽ In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) By John G. Geer – Centrumpowypadkowe.co.uk Americans tend to see negative campaign ads as just that negative Pundits journalists voters and scholars freuently complain that such ads undermine elections and even democratic government itself But Americans tend of Negativity: PDF/EPUB À to see negative campaign ads as just that negative Pundits journalists voters and scholars freuently complain that such ads undermine elections and even democratic government itself But John G Geer here takes the opposite stance arguing that when political candidates attack each other raising doubts about each other’s views and ualifications voters—and the democratic process—benefit  In Defense of Negativity Geer’s study of negative advertising in presidential campaigns from to asserts that the proliferating attack ads are far likely than positive ads to focus on salient political issues rather than politicians’ personal characteristics In Defense PDF/EPUB ² Accordingly the ads enrich the democratic process providing voters with relevant and substantial information Defense of Negativity: Attack Ads Kindle - before they head to the polls An important and timely contribution to American political discourse In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems negative ads just might be the solution.


10 thoughts on “In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

  1. Hany Hany says:

    Very interesting Geer presents an advanced understanding of negative campaigning through normative empirical and theoretical interpretations that negativity in American presidential campaigns is something that needs to be embraced rather than be feared He solidly argues that democracy is promoted by negativity Negativity was the main theme when this country was founded The declaration of independence was basically a negative attack against the tyranny of King George and the British Government It was negative criticism that established this country’s government and provided the foundation for civil rights and liberties Examples of negativity didn’t stop at the declaration of Independence from the British government but examples of negativity can be found all through the history of the United States


  2. Jordan Jordan says:

    A must read for any one interested in campaign ads Geer gives a fair assessment of presidential campaign tv ads since 1960 and provides a solid explanation for our increased perception of attack ads His theoretical exposition of the value of negativity to democracy is not incorrect either though it is weak The main problem with this book is that he fails to address whether or not the negativity in all other campaigns which he notes can be extreme contributes to an increased sensitivity to negativity that can't be seen in an ad by ad analysis Granted the book is about presidential campaigns and he does a decent job bracketing other uestions but this one he left untouched and I think it makes his conclusion weaker than it should be


  3. Alvaro Alvaro says:

    If negativity ever happened to disappear from our electoral battleswe can safely assume that so would our freedoms and any chance we have to lay claim to being a democratic nationThis is probably the conclusion of this book every politician wherever in the world he is should read


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