Hardcover ☆ Players PDF/EPUB Ú

Hardcover ☆ Players PDF/EPUB Ú

Players [Reading] ➶ Players Author Matthew Futterman – Centrumpowypadkowe.co.uk NEW YORK TIMES BESTSELLER“The business of sports has been completely transformed over the course of my lifetime and Players is a riveting behind the scenes look at the beginnings of that revolution NEW YORK TIMES BESTSELLER“The business of sports has been completely transformed over the course of my lifetime and Players is a riveting behind the scenes look at the beginnings of that revolution I couldn’t put it down” —Billy BeaneThe astonishing untold story of the people who transformed sports in the span of a single generation from a job that reuired top athletes to work in the off season to make ends meet into a massive global businessIn the cash soaked world of contemporary sports where every season brings news of higher salaries endorsement deals and television contracts it is mind boggling to remember that as recently as the s elite athletes earned so little money that many were forced to work second jobs in the off season Roger Staubach for example made only in his first season as the starting uarterback for the Dallas Cowboys and wound up selling commercial real estate during the summer Today when Fortune reports that every athlete on its Top list makes than twenty million dollar per year it’s clear that a complete reversal of power has occurred right before our eyesPlayers is the first book to tell the astonishing narrative behind the creation of the modern sports business—a true revolution that moved athletes from the bottom of the financial pyramid to the top It started in when a young Cleveland lawyer named Mark McCormack convinced a young golfer named Arnold Palmer to sign with him McCormack simply believed that the best athletes had commercial value than they realized—and he was right Before long he raised Palmer’s annual off the course income from to and forever changed the landscape of the sports worldIn Players veteran Wall Street Journal sports reporter Matthew Futterman introduces a wide ranging cast of characters to tell the story of the athletes agents TV executives and league officials who together created the dominating and multifaceted sports industry we know today Beginning with Palmer and McCormack’s historic partnership Players features details of the landmark moments of sports that have never been revealed before including how legendary Wide World of Sports producer Roone Arledge realized that the way to win viewers was to blend sports and human drama; the Wimbledon boycott when eighty one of the top tennis Players in the world protested the suspension of Nikola Pilic; and baseball pitcher Catfish Hunter’s battle to become MLB’s first free agentPlayers is a gripping fly on the wall account of the creation and rise of the modern sports world and the people who fought to make it happen From the professionalization of the Olympics to the outsize influence of companies like IMG Nike and ESPN this fascinating book details the wild evolution of sports into the extravaganza we experience today and the inevitable trade offs those changes have wrought.


10 thoughts on “Players

  1. Ted Lehmann Ted Lehmann says:

    Players The Story of Sports and Money and the Visionaries Who Fought to Create a Revolution by Matthew Futterman Simon Schuster 2016 336 pages 1763 1299 tells the story of how the business interests of both athletes their agents and sponsors worked to wrest control of sports and athletics from the hands of team owners and rich socially prominent “guardians” of the pure amateurism of gentlemanly sports thus changing both the emphasis and the economics of sports forever Futterman carefully yet graphically and interestingly details the work of sports agents television networks euipment manufacturers and others to broaden the appeal of sport leading to sharper focused competition and a better deal for the workers athletes bearing the brunt of the physical effort toil and danger Written with verve energy drama and careful research the book tells a story every sports fan should read and understand while they continue to make sports the object of near worship and high drama entertainment in their lives The first uarter of this fascinating well written book details the rise of Mark McCormack from his privileged by unremarkable childhood in suburban Cleveland where he played low handicap golf and loved sports statistics to become the pre eminent sports agent who parlayed recruiting and signing Arnold Palmer in the early days of the champion golfer's career into a sports empire that managed the careers of sports stars in many sports Starting with Palmer Nicklaus and Player in golf he also managed tennis stars Bjorn Borg Chris Evert and Pete Sampras in tennis stars in other sports as well as entertainment and politics through his company International Management Group IMG and its event subsidiary TWI Trans World International Along the way he invented non sanctioned events labeled trash sports such as World Team Tennis and the Superstars competitions which provided income for athletes competing across disciplines when not playing in their seasons He helped create a star system which superseded team events associated with local owners The stories of how McCormack signed many of these outstanding athletes while changing the face of world sport is riveting and instructive providing understanding of the why and how our loyalty is now focused as much on individual athletes as it is on teams and leagues Many other sports entrepreneurs were influenced by McCormack's visionDonald Dell a former professional tennis player who became a sports agent and tennis marketing guru is along with McCormack considered to be one of the founders of the modern sports agent business When he encouraged Nicky Pelec and Stan Smith to boycott the 1973 Wimbledon Championships he brought professional tennis to the world of the big four national championships Australia France Wimbledon and the US creating a vastly lucrative and popularized tennis environment while making it possible for tennis players to earn millions of dollars instead of taking small payments under the table Nick Bollettieri piggy backing on this trend invented the sports academy for tennis players This small beginning has mushroomed into a hugely successful sports school and camp industry which virtually dominates the development of sports stars in American sports both individual and team After 1973 the uality of athletes euipment media coverage all improved and earnings exploded Futterman then goes on the detail the development of players' unions the destruction of the idea of “pure” amateurism the influences of race and class in sports He particularly emphasizes that the changes show the democratization of sport in supporting goals of euality He also shows that the emphasis in sport has moved from the team to the individual as the opportunities to achieve personal wealth have improved The Players overlooks the importance fantasy sports play in supporting the rise of the individual over the team the event or the city The time interest and money generated by fantasy sports has helped create wall to wall sports and cable packages allowing gamblers and fantasy players to keep up with every game played all night long The story of the development of ESPN and regional sports networks often owned by teams is also detailed although this material is probably worth another book Matthew Futterman is a senior special writer for sports with The Wall Street Journal He has previously worked for The Philadelphia Inuirer and the Star Ledger of New Jersey where he was a part of the team that won the Pulitzer Prize for Breaking News in 2005 He lives in New York with his wife and childrenMatthew Futterman has turned what might have been a pedestrian story about sports business into an intriguing fast paced yet detailed account of the massive changes that have taken place in the world of sports during the past half century through re organization and increased media In doing so he also mirrors changes in the larger society As such Players The Story of Sports and Money and the Visionaries Who Fought to Create a Revolution Simon Schuster 2016 336 pages 1763 1299 functions as social history as well as sports history providing insight into how and why sport so dominates our media and our conversation I read the book as an electronic galley provided to me by the publisher through Edelwiess Above the Treeline I read it on my Kindle app


  2. Judy D Collins Judy D Collins says:

    A special thank you to Simon Schuster and NetGalley for an ARC in exchange for an honest review Bold impressive cover Matthew Futterman a senior special writer for sports with the Wall Street Journal; who better to tell readers of this incredible journey PLAYERS The Story of Sports and Money and the Visionaries Who Fought to Create a Revolution a well researched gripping and insightful look at big business American professional sports industry From the fifties to the essential shift in the 1960s with the first eight decades of the twentieth century—a profession largely one of exploitation—to its driving force today How we arrived Timely and newsworthy a story of sports history revenues power money greed—those courageous individuals who helped make the rise of modern sports and its transformation to today A wide ranging cast of characters from athletes agents TV executives and league officials who together created the dominating and multifaceted sports industry Futterman delves into the history as far back as Mark McCormack with his simple ideas Sports stars were about athletes They needed gasoline to make them go People wanted to connect with them They were a salable commodity that was being undervalued and by doing so the industry was preventing these athletes and the sports from being as good as they could be They were being held back in so many areasMcCormack wasn’t about just higher salaries for athletes He wanted to uncover ways to enrich the clients he represented His philosophy was about creating an environment where television networks could give fans the convenience of watching competitions from all over the world in the comfort of their homes More control and freedom leaving athletes time for training ultimately improving uality of the competition— valuable to the industry as a whole as well as the entertainment industry More from leagues and event organizers to invest in the experience for fans stadiums arenas and be able to charge higher prices He was determined to make life better for everyone The first part of the book is focused on Mark McCormack the man who invented sports a Cleveland lawyer who moved into the full time sport agent starting with Arnold Palmer with much success my favorite part For those who are fans and history buffs will enjoy the nostalgia back as early as the late fifties Being a Georgia girl enjoyed the connection in Atlanta Readers also learn of McCormack’s childhood; two loves golf and making money—which I found fascinating He desired a way to combine them Using his experience he could represent a professional golfer the same way as he represented other clients We learn how this came about with a simple handshake the legend and an integral part in changing the history of sports and its playersWe also learn about Roger Staubach Henry S Miller being from a commercial real estate media background Staubach now Jones Lang LaSalle a former client of mine A success story Staubach joined the Dallas Cowboys in 1969 as a 27 year old rookie with a salary of 25000 In comparison to a uarterback today making 18 million a year From Palmer and golf to baseball pitcher James “Catfish” Hunter Where the name meant something The image sells From the challenges the ups and downs politics to McCormack’s death in 2003 Beyond the numbers the lesson he taught the world’s greatest athletes and the corporations—they represented the essence of sports They needed to be empowered By empowering them he allowed them to transform modern sports He set into motion a path which continues todayFrom here we shift into baseball tennis soccer basketball and football From Olympics endorsements contracts media royalties Nike IMG ESPN NFL and networks to the big business of Major League sports today—from athletes greed and power As Futterman reiterates money in sports isn’t on its own a bad thing But when money becomes the motivating goal and main purpose in sports a bad thing When a player whose sneaker contracts is important than his team’s win total and therefore bad for an owner or a league whose teams become little than a commodity to be traded for a big pay television contract From enablers handlers corporate sponsors—anyone in the position of power—exploitation What about the fans who have sustained the industry for a century and a half—the ability to enjoy the games the love and the athletes they admire without getting ripped off lied to or insulted by either the athletes who play the sports or the people who run them A fan’s love of sports is precious uniue and not something to be trifled with or used as a tool PLAYERS A must read for all sport enthusiasts from a writer with the credentials and expertise to tell the insider behind the scenes story from entertainment business media historic financial economics; interviews research to exclusive and engaging contentAn athlete cannot run with money in his pockets He must run with hope in his heart and dreams in his head Emil Zatopek 1952 Olympic Champion JDCMustReadBooks


  3. Matt Lieberman Matt Lieberman says:

    Major league sports is big business I don't think any metrics or factoids are necessary as this is a rather uncontroversial and unsurprising assertion What's interesting is that this wasn't always the case Major ballplayers often had to supplement their relatively meager athletic incomes with side pursuits until fairly recently For example Roger Staubach earned less as the rookie starting uarterback of the Dallas Cowboys than author Matthew Futterman's father did working as an assistant lawyer for the US State Department and this tidbit served as the impetus for Players Futterman's examination of the emergence of athletics as big business and how NFL starting uarterbacks eventually came to out earn government lawyers by several million dollars The book provides an overview of the major developments in major sports that helped spur this change as well as profiles of leading figures driving the movementPlayers is roughly segmented by sport there are chapters on Nick Bolletierri and the evolution of the sports training academy Catfish Hunter's fight to become a free agent and how the creation of the NFL's uarterback Club brought in huge sums to the league's gunslinging stars but actually siphoned off revenue to the NFLPA among others Despite what the title might suggest non athletes such as agents and trainers played a huge role in the growth of sports business and there are extensive profiles of Arnold Palmer's agent Mark McCormack a Cleveland lawyer who eventually founded sporting industry megalith IMG and former MLB union head Marvin Miller and how they were instrumental in growing sports as a business Roughly half of the book is devoted to sports outside of America's big four with extensive chapters on golf tennis and the Olympics and the evolution is tracked in a loosely chronological fashionPlayers shines when it touches upon less popular sports and draws from interviews and detailed first person accounts Futterman writes for the Wall Street Journal's exceptional sports section and is a strong writer who is just as comfortable explaining the subtle mechanics of Jimmy Arias' forehand as he is describing the tax implications underpinning why Arnold Palmer deferred his tournament bonuses from his sponsors Additionally Futterman was able to parlay his industry connections to get interviews with the likes of Bollettieri and Bill Bradley for insider accounts of the movement The chapters drawing heavily from interviews and exclusive content were engaging to me than those on recent topics such as cable sports networks that leveraged familiar subjects and works such as the oral history of ESPN Those Guys Have All The Fun that I had already readThe one sport per chapter approach gives the book a somewhat disjointed feel as many passages touch upon some common themes found in other sports such as a shift to player friendly free agency policies that don't get fully explored The section on multi team cable television channels naturally does cover several sports but other chapters suffer from this organizational structure Futterman also restricts most of his analysis to American athletes with only brief mentions of foreign leagues which was a bit of a bummer Maybe it's because I work at an ad agency but I also wish Futterman went into detail on how brands began to get comfortable with and then openly embrace associating with athletes as these sponsorships were a major factor in raising incomes for maruee athletesWhile there are a handful of books chronicling the economic growth of particular sports Players is one of the few books with the ambitious goal of chronicling the business growth of all major sports Its sport specific chapters prevent it from presenting a clean and all encompassing narrative not that there really is one I fully understand there were some sport specific factors at play but it does a fine job and outlining the major forces behind the movement It will impart a good bit of knowledge on the subject especially some of the older topics that will probably less familiar to readers and it is a solid book overall I don't think Players is strong enough to recommend to a sports fan with only a passing curiosity in the subject but if you are someone who reads the Wall Street Journal and its sports section andor finds Futterman's premise appealing you should give Players a look65 10


  4. Allen Adams Allen Adams says:

    fans have long become accustomed to the massive amounts of money that are inherently part of professional sports Whether we’re talking about the huge salaries paid to athletes or the immense television deals or the exponentially growing sums reuired to purchase teams money is simply everywhere in pro sportsHowever it wasn’t always that wayVeteran sportswriter Matthew Futterman offers a look at the evolution of the sporting economy in “Players” It’s an examination of just how much the landscape has changed over the past 50 yearsFutterman’s journey starts in 1960 when a young lawyer named Mark McCormack had an idea that would utterly alter the accepted career trajectory of the professional athlete When McCormack partnered up with golfer Arnold Palmer whose star was just beginning to truly ascend what followed would redefine the very nature of the relationship between players and ownersMcCormack was essentially the proto agent the first to devote himself to serving the best interest of the athlete against that of the league in which the athlete played That first relationship led to and still ultimately resulting in the sportsentertainment empire known as International Management Group or IMGFrom there Futterman takes us on a journey across the decades looking in on every significant shift in advantage away from the old guard powers that be He talks about the tennis world’s transition as it entered the Open era and the rancorous relationship between the new breed of professional players and the erstwhile gatekeepers of the game’s traditions He discusses the advent of free agency in Major League Baseball and the parts played by union chief Marvin Miller and star pitcher Catfish HunterThe chapter discussing famed tennis coach Nick Bollettieri and the impact his methodology has had on the nature of youth athletics is a fascinating one So too is the chapter about legendary hurdler Edwin Moses and the ultimate redefinition of the Olympic ideal The changing paradigm of play in the NFL spearheaded by Bill Walsh is also given close examinationAll of this plus some wonderfully in depth and insightful material on the financial ramifications that impacted the sports world regarding the massive success of Nike and the ubiuitous proliferation of sportscentric cable and satellite networksIf one hopes to follow the money in sports over the past half century there’s only one direction to go – upIt’s easy to argue that professional athletes make too much money; we see those numbers and can’t help but be taken aback However the truth is that they are only getting their fair share of the mind boggling money being brought in by pro sports teams and leagues For too long they were being denied their piece of the pie Today they’re getting that piece – and the pie is much MUCH biggerFutterman spends the most time on the PalmerMcCormack relationship and with good reason – the partnership between those two men largely laid the foundation for the financial wellbeing of the modern athlete McCormack’s vision – which ultimately changed not only the lives of athletes but the manner in which the very games they played were conducted and conveyed Much of how the current sporting world works – for better or worse – can be traced to the path followed by McCormack and IMGThere’s a lot of sports history to unpack in these pages It’s a wonderful walk through the different eras of professional athletics offering the opportunity to remember some very different times While there will certainly be a ton of new information for casual fans even the most hardcore will likely find themselves surprised on numerous occasions That accessibility springs from Futterman’s narrative touch – he handles this potentially dry subject matter with ease creating a story that entertains and engages even as it educates “Players” is a must read for any sports fan who seeks a better understanding of the foundation on which the object of his or her admiration rests


  5. Mary Mary says:

    I'm a baseball fanatic love football tolerate basketball and for years I've been slightly appalled at the amount of money the players make Contracts for 300 MILLION? Are you kidding me? They play a GAME for goodness sake; not perform life saving medical miracles or something morally brilliant While I still think it's an awful lot of lettuce after reading this book among several I understand that it's not that simple and that for years players of professional sports were exploited for their talents without a smidgen of respect and very little monetary compensation In 1960 a young lawyer named Mark McCormack changed all that by becoming Arnold Palmer's agent Palmer went from earning 5000 a year off course to 500000 and the ability to choose the brands his name would appear on the uality of goods he was representing Most people grumble about how much athletes earn but few know or care to how much money teams and companies make off these people who shine for a short short time in their lives And they ARE PEOPLE not demi gods Some don't handle it well and that's what the public tends to focus on a la Johnny Football but others are just trying to make a long term living on a short term career support their family and have some securitythis book helped me understand that in a very factual uusentimental way If you like sports and have ever wondered about the gazillion dollar contracts read this book Even if you DON'T like sports but have wondered about the gazillion dollar contracts you should read this book I won it as a Goodreads giveaway but I'd probably have picked it up in the library anyway brought it home and read it just as happily It's a good one to have on my shelf and I'm grateful to Simon and Schuster for the truly good read I'll be sharing it


  6. Don Gorman Don Gorman says:

    2 12 This is a case history book for serious sports enthusiasts and business folk I was pretty familiar with several of files The creation of the sports agentcontent provider800 pound gorilla IMG was a history I had studied in the past I was pretty familiar with the Catfish Hunter story as well All of that being said this is a really good reference piece for anyone interested in how the business of sports marketing and the massive generation of dollars it has created Some of the side characters in these cases are really fun


  7. Jowanza Joseph Jowanza Joseph says:

    This book is an uniue and insightful look at how money got into sports I enjoyed all of the research and anecdotes that put this book together in a cohesive package Some of the anecdotes stretched a bit too long for my taste but overall it was fun read I would only recommend for people who watch sports regularly anyone else might find themselves bored for long stretches of it


  8. Josh Josh says:

    Good read on the business of sports and how it evolved from purely sport to a money driven business Goes from Mark McCormack IMG founder and his relationship with Arnold Palmer to Edwin Moses Phil Knight and several others who were key to the evolution of the way sports leaguesowners and athletes interacted with one another An interesting read but not amazing


  9. Erika Erika says:

    This is an informative book about the story behind how modern sports came to eual big money and who gets the share of the financial pieI received a copy through Good Reads First Reads definitely a must read for those interested in the world of sports


  10. Michael Minns Michael Minns says:

    this book started out slow Because it started out with two chapters of golf which was like 50 pages long then went into swimming Then I'm going to the fun stuff like football and baseball and basketball and hockey But all in all it was a pretty good book


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