[EPUB] ✸ Brick by Brick Author David Robertson – Centrumpowypadkowe.co.uk Brick by Brick takes you inside the LEGO you've never seen By following the teams that are inventing some of the world's best loved toys it spotlights the company's disciplined approach to harnessing Brick by Brick takes you inside the LEGO you've never seen By following the teams that are inventing some of the world's best loved toys it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation they ironically Brick by ePUB Ò pushed the iconic toymaker to the brink of bankruptcy The company's near collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy It took a new LEGO management team – faced with the growing rage for electronic toys few barriers to entry and ultra demanding consumers ten year old boys – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable fastest growing companies Along the way Brick by Brick reveals how LEGO Became truly customer driven by co creating with kids as well as its passionate adult fans Looked beyond products and learned to leverage a full spectrum approach to innovation Opened its innovation process by using both the wisdom of crowds and the expertise of elite cliues Discovered uncontested blue ocean markets even as it thrived in brutally competitive red oceans Gave its world class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable Brick by Brick abounds with real world lessons for unleashing breakthrough innovation in your organization just like LEGO Whether you're a senior executive looking to make your company grow an entrepreneur building a startup from scratch or a fan who wants to instill some of that LEGO magic in your career you'll learn how to build your own innovation advantage Brick by Brick.
- Audible Audio
- Brick by Brick
- David Robertson
- 05 April 2014 David Robertson