American Icon: Alan Mulally and the Fight to Save Ford

American Icon: Alan Mulally and the Fight to Save Ford


American Icon: Alan Mulally and the Fight to Save Ford Motor Company [EPUB] ✼ American Icon: Alan Mulally and the Fight to Save Ford Motor Company ❁ Bryce G. Hoffman – Centrumpowypadkowe.co.uk THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY At the end of 2008 Ford Motor Company was just months away from running out of cash With the aut Alan Mulally ePUB ☆ THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY At the end of Ford Motor Company was just months away from running out of cash With the auto industry careening toward ruin Congress offered all Icon: Alan Mulally and the Kindle - three Detroit automakers a bailout General Motors and Chrysler grabbed the taxpayer lifeline but Ford decided to save itself Under the leadership of charismatic CEO Alan Mulally Ford had already put together a bold plan to unify its divided global operations American Icon: Kindle - transform its lackluster product lineup and overcome a dys­functional culture of infighting backstabbing and excuses It was an extraordinary risk but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company Mulally and his team pulled off one of the great­est comebacks in business history As the rest of Detroit collapsed Ford went from the brink of bankruptcy to being the most profitable automaker in the world  American Icon is the compelling behind the scenes account of that epic turnaround Icon: Alan Mulally eBook ¸ On the verge of collapse Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of —to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations force its fractious executives to work together as a team and spark a product renaissance in Dearborn He also convinced the United Auto Workers to join his fight for the Icon: Alan Mulally and the Kindle - soul of American manufacturing Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game changing contract Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base In one of the great management narratives of our time Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry  Hoffman was granted unprecedented access to Ford’s top executives and top secret company documents He spent countless hours with Alan Mulally Bill Ford the Ford family former executives labor leaders and company directors In the bestselling tradition of Too Big to Fail and The Big Short American Icon is narrative nonfiction at its vivid and colorful best.


10 thoughts on “American Icon: Alan Mulally and the Fight to Save Ford Motor Company

  1. Danielle Danielle says:

    I had to read this book for one of my MBA classes and was not expecting to like it much given my total lack of interest in the auto industry Ford Detroit etc As it turned out this is probably one of the most inspiring books I've ever read and I found it to be both incredibly compelling and very fast paced to read I've never wanted to be a CEO okay I still don't but after reading about what Alan Mulally did at Ford I kinda sorta wanted to be one for a hot second This is a remarkable story of leadership and massive cultural change throughout a huge organization It was also really interesting to learn the whole back story of what Ford had done to put itself in the position of being the only one of the Big 3 to avoid bankruptcy and a government bail out during the financial crisis Bryce Hoffman is a fantastic writer and I was super impressed by his organization of the narrative and his prose Highly recommended


  2. Jean Jean says:

    I don't know if the author intended this book to be a solid piece of propaganda for Ford but it worked I listened to the book on Audiobook and enjoyed every minute The story is well told and Alan Mulally uickly becomes a likable hero to the reader I related to Mulally's approach to people and his humility and genuineness is that a word? Hearing about his tendency to laugh and joke amongst his employees who didn't even realize who he was helped me identify one of my favorite characteristics of a good leader sincerity and authenticity The leadership lessons I pulled included the importance of transparency from the top down the importance of a clear mission statement with strategy tactics and metrics tied directly into one another and honesty when measuring oneself against those metrics I thought it was important that Mulally didn't punish execs when they honestly revealed their units weren't meeting standard rather he rallied to their side to figure out how the rest of the team could help them come up to standard This example is important people should be free to fail but then we must help them identify why they have failed and guide them to success Hearing all of the changes Ford implemented before the other automakers were even acknowledging they were in trouble gave me a great deal of respect for the Ford Corporation I have started taking note of their commercials and their cars on the road again after previously discounting them On that count the propaganda worked Congratulations to Alan Mulally on a historic turnaround and to the Ford Corporation for their diligence in pursuing excellence This was a worthwhile and recommended read


  3. James Korsmo James Korsmo says:

    Simply put this book is a page turner And that's not what you'd normally expect from a business book But there's a great story here well told that excites the mindThere hasn't really been a bigger story in the last half decade than the economy and along with the banking and housing sectors America's big three automotive manufacturers have been key players in that story But amid an economy in decline and two cross town rivals falling toward default Ford managed to plot a different course This book is the story of that startling rebirth It briefly chronicles the history of Ford appraising its ups and downs and the resulting corporate culture its history had created And it looks at the trouble it was facing along with the rest of the auto industry in the mid 2000s But things took a decisive change for Ford when Bill Ford Jr volunteered to step down and CEO and bring in outside help And the person he tapped for that responsibility was Alan Mullaly a top executive who had just led a resurgence at BoeingAmerican Icon is really three books in one It is an interesting piece of modern American history chronicling the inside workings of a key economic player in the midst of historic economic troubles throughout the country and the world It is also a business book with thoughtful and inspiring ideas for rethinking corporate culture business workflows and entrenched mindsets with cross functional teams openness responsibility and a carefully focused but always updating plan And third it is an interesting biography of both Bill Ford Jr and Alan Mullaly giving insight into their personalities and approaches to businessMulally's ideas of emphasizing simplicity comporting vision with reality and demanding open collaboration and communication among team members worked wonders at Ford He paints a compelling picture of how a corporate structure at whatever level could work constructively and agilely to effect productive change and breed success I often had to put the book down so I could jot down ideas for making some of his principles work in my own workplace This business book almost pulls new ideas out of you by stimulating your thinking; at least it did for meI loved this book and am happy to enthusiastically recommend it It's a fascinating case study in successful business coupled with compelling modern history told as a fast moving story You will not be bored; in fact you'll be pulled in to Mulally's vision as you see it unfold before you


  4. Patrick Eckhardt Patrick Eckhardt says:

    Very well written and engaging but ultimately it's a love letter to unfettered capitalism unbalanced corporate executives and the poor plight of independently wealthy individuals who stock isn't worth uite as much as it once was In the moment it's an empathetic struggle to save something important When I take a step back it's sort of just the story of people getting paid millions and millions of dollars to solve the problems created by other multi millionaires Definitely some worthwhile leadership takeaways but probably not a 400 page book for all that


  5. Tania Tania says:

    Excellent book about the Ford Motor Company and Alan Mulally's success in bringing the company to profitability It is especially interesting to me since I have spent most of my adult life either working for or working with this company It is uite something to have them discussing meetings in the 'glass house' just as you are driving by there on the highway


  6. John Elliott John Elliott says:

    A fascinating behind the scenes look at how Mulally and his team saved Ford Motor Company There were numerous tactical moves involved but at the end of the day the turnaround hinged on three basic elements1 Having a clear point of view about the future of Ford 2 Having a clear plan for getting to that future reality 3 Smart people relentlessly working together to execute that plan Mulally rightfully gets much of the credit for the turnaround but Bill Ford is the unsung hero in my opinion He showed tremendous self awareness and humility when he voluntarily stepped down as CEO brought in Mulally from the outside and then gave him all the support he needed A case study in good leadership and the power of organizational health


  7. Mark Jr. Mark Jr. says:

    If you’ve ever read David Foster Wallace’s essay on tennis phenom Tracy Austin’s perfunctory soulless autobiography—all of his incisive comments about that book’s literary style or lack thereof could also be made about American Icon The book turns Ford CEO Alan Mulally into an almost impossibly ideal person and the prose about him is unrelentingly chipper for about 12 hours of reading timeHowever You can’t be an American and not hope for Ford Motor Company to win at the end of the story Ford is a symbol of American creativity and industry and of the American open road; and they made the favorite car of a man like me who doesn’t even care about cars—the romantic and muscular 64 12 Mustang So I perseveredAnd there really were a few key moments in the story that brought me valuable wisdom Here are the main two I think1 Alan Mulally insisted that he wanted to know the bad news in each executive’s weekly report for a reuired in person group meeting But the PowerPoint graphs from the execs were all a cheery green with no scary red Only when one executive finally decided to risk his neck and be honest—and Mulally didn’t fire him—could everyone start telling the truth take responsibility for problems and work together on fixes Mulally’s desire to truly know the problems he faced saved his business He had a personal financial parachute; he didn’t have to accomplish anything to save Ford in order to be well provided for for the rest of his life But he stepped up and did the hard things necessary I admired him2 Ford accurately read American culture if they took government bailout money it would tar their reputation in American minds Americans believe in the can do pull yourself up by your boot joints spirit Ford really did prepare well for the 2008 recession and Americans recognized their success And rewarded them for it Even I who at the time fully believed I’d never buy a new car and cared little for car brands remember taking note—and personal pride Go ‘Murica And go Germany I ultimately bought a Volkswagen SorryThough the style of the book is tiresome and though the book ought to be about a fourth as long I’m glad I got these little vignettes So sue me it’s also fun to have positive feelings about one’s homelandWould I recommend reading American Icon? If you are paid—like uh I was long story Would I read it again? As Huxley once said Ford no


  8. Sarah Sarah says:

    Our CEO gets the credit for my discovery of American Icon Alan Mulally and the Fight to Save Ford Motor Company by Bryce G Hoffman He mentioned that he was reading it and that he recommended it to all of us Hoffman spent 22 years as a newspaper reporter covering among other industries the automobile industry in Detroit He does than just report the facts — though he does that and uite extensively; he also dives into the people who made the story of Ford’s turnaround so impressiveAlan Mulally the CEO who’s something of a rock star to those in the business world becomes than someone with just the right touch Hoffman takes readers behind the scenes into the day by day that he facedThe book though doesn’t start with Mulally It starts with Henry Ford and the company he founded over 100 years ago Readers get a sweeping view of the history of the company and the limitations placed on it by the people within There were all kinds of financial hurdles Ford faced but what impressed me than that was the way Mulally combatted the toxic culture Ford had embedded at every level He didn’t throw up his hands and walk away and from the accounts in the book he wasn’t even tempted but dealt with it head on with optimismI couldn’t help but think of some of the toxic cultures I’ve come across in my life whether in small groups parishes or even companies Mulally reminds me of some of the people I’ve known who seem at first to be too good to be trueSurely they can’t be for real I’ll think to myself No one is that nice And yet I find these people are It’s the light of Christ shining through them; the Holy Spirit at work; the inner glow of what’s possibleThe path to success is one that was worth reading Hoffman made this book into a cautionary tale a business case and a stellar storyline It’s the kind of book that doesn’t have to be fiction to be a page turner


  9. Ware Ware says:

    Books about CEOs are books about the management of large organizations In 2006 Alan Mulally was recruited by Bill Ford to come his family's namesake company to save the brand The timing was propitious Ford had already begun its own rescue internally and the collapse of the auto industry was over two years away Mulally and his team were able to secure sufficient financing to survive the impending credit collapseHoffman has written a puff piece That is not that unusual in a genre which includes Lee Iacocca's ghost written autobiography or Walter Isaacson's Ste Jobs If you read these works what you will find is a common denominator vision Mulally is devoted to the process Jobs to imagining the future interrelationship of man and machine and Iacocca to top to bottom leadershipThis is a good book The problem with it will be that some would be mangers will apply principles and processes that worked in very large industrial organizations to much smaller ones The downward economies of scale may not play out as successfully as it did for Ford or for that matter Apple The vision thing as the first President Bush liked to say will always pay off if the vision is clear


  10. Sydney Gard Sydney Gard says:

    I knew essentially nothing about business or cars before reading American Icon and while it does not necessarily read like a thriller than a business book like a review on the cover claims it was mostly easy to read and stay involved in the plot Seeing Alan Mulally speak a few months ago was cool but after reading this book it now feels like an honor This guy is seriously the bomb and I would definitely recommend this complex interesting account of how Mulally saved Ford


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