42 Rules of Product Management: Learn the Rules of Product

42 Rules of Product Management: Learn the Rules of Product


  • Paperback
  • 115 pages
  • 42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts From Around the World
  • Brian Lawley
  • English
  • 04 July 2016
  • 1607730863

5 thoughts on “42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts From Around the World

  1. Adam Wiggins Adam Wiggins says:

    This book will probably be incomprehensible to someone not already working as a product manager in the technology industry It s poorly written, excessively abstract short on examples, and densely packed with industry jargon Still, there seem to be very few books on product management, and this one does havethan a few useful insights Also, it s short 80 pages.Some highlights It is the product manager s responsibility to identify customer problems worth solving It is engineering This book will probably be incomprehensible to someone not already working as a product manager in the technology industry It s poorly written, excessively abstract short on examples, and densely packed with industry jargon Still, there seem to be very few books on product management, and this one does havethan a few useful insights Also, it s short 80 pages.Some highlights It is the product manager s responsibility to identify customer problems worth solving It is engineering s role to identify technical solutions to those problems Product managers must constantly accomplish their goals through organizational functions over which they have no direct authority They must use their skills of persuasion and diplomacy to make things happen At Facebook they like the mantra, Don t fall in love, as a way to ensure that the product team doesn t get so enad of their own ideas that they ignore or rationalize feedback from the people that matter Have every pertinent piece of information documented You can measure your success by the frequency people quote or refer to your documents Imagine a world where the problem has already been solved This is the core of most good science fiction Take a problem that has been solved by some advanced technology and explroe the resulting world or environment Be a good listener Don t formulate a response prior to the end of a conversation Good product marketing is spending marketing dollars wisely by identifying what influences your target market For example, friends, influential blogs, thought leaders, or particular publications or news sources Successful product managers don t argue their own position on what the product should be Instead, they present a point and support it with real live customer insights and feedback


  2. Dani Dani says:

    Although positioned as a book for product managers, this is a great read for marketing people nonetheless Focused around 42 rules, the book touches many points of interest product planning, product cycle management, product positioning and marketing message, how to efficiently work cross functionally within the company Totally recommended, a great piece of inspiration worth of returning to from time to time


  3. Pankaj Ghanshani Pankaj Ghanshani says:

    This book has 42 1 pager articles Each one has one tip rule lesson I used to and still pick this book once a day to look at one article and internalize that Look a good product, the book is concise, to the point and very well written.


  4. Fauzia Fauzia says:

    Pros Quick read less than 100 pages.Each Chapter is 1 2 pages so it s concise and easy to understand.Good real life examples.


  5. sadiq sadiq says:

    Apt straight to the point and practical guide to product management


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42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts From Around the World➿ [Download] ➽ 42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts From Around the World By Brian Lawley ➵ – Centrumpowypadkowe.co.uk Rules of Product Management is a collection of product management wisdom from forty experts from around the world The goal of this book is to expose you to the wisdom and knowledge from a group of the Rules of Product of Product PDF Ê Management is a collection of product management wisdom from forty experts from around the world The goal of this book is to expose you to the wisdom and knowledge from a group of the world s leading product management experts Among the contributors there are leading authors professors CEOs and vice presidents bloggers consultants trainers and even a few salespeople and engineers In total there are over five centuries of collected wisdom represented hereThe contributors each share one rule they think is critical to succeed in product management 42 Rules ePUB Ò based on their hands on product management and product marketing experience with companies such as Apple eBay Intuit SAP and YahooPacked with pearls of product management wisdom this book has something for everyone You will learn How to focus on market needs not Rules of Product Management: Learn eBook Î just individual reuests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all it was written Rules of Product PDF/EPUB æ with the busy product manager in mind Each rule is kept to two pages and designed to stand on its own The rules can be read in any order In less than five minutes a day you can learn from forty of the best product managers in the world Whether you are a seasoned and experienced product manager or are just starting out the.


About the Author: Brian Lawley

Brian Lawley is of Product PDF Ê recognized as a thought leader and authority on the profession of Product Management and Product Marketing He is the CEO and Founder of the Group author of six best selling Product Management books including Product Management for Dummies and one of the creators of the Optimal Product Process He is also the former President of the Silicon Valley Product Management Association SVPMA was awarded the AIPMM Award for Thought Leadership in Product Management and has been featured on World Business Review and the Silicon Valley Business Report.